India's growing penchant for homegrown drinks brands
20 July, 2020
Not long ago, India was known as a country that produced whisky from molasses, and the majority of sales came from the category of spirits called IMFL (Indian Made Foreign Liquor).
Bell's whisky gets £1.35m push
14 November, 2011
UK: Diageo GB is re-positioning its Bell’s blended scotch whisky brand via a £1.35m TV ad campaign.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
